WHITE LABEL
Conversion copy delivered on time, every time: Expert copywriting services for digital agencies
Website copywriting is often the most painful (and time-consuming) part of a website project. Many digital agencies and web designers resort to 1 of 3 options for their copywriting needs:
- Relying on clients to provide website text (good luck hitting those deadlines!)
- Writing the website text themselves (who has time for yet another task to complete?)
- Outsourcing website copywriting to professionals (we can help!)
Copywriting is the connection between your website and your audience – you need to speak to them directly, while building trust in your brand, appeasing search engine algorithms, and ultimately converting readers into loyal clients. Our expert writers create persuasive content that connects and converts.
You (and your clients) deserve the best when it comes to website copywriting – no more missed deadlines, no generic AI-generated text, and no more blocks of text delivered in a PDF.
We’ve been writing copy for digital agencies and their clients for the last 10 years, so when we say we know what we’re doing – we really do.
Our team expertly writes for both the reader and the search engines – always keeping SEO and conversion as top priorities. From landing pages to sales funnels, product descriptions to home pages – our white label copywriters are equipped to write website copy for every page of your website.
Make copywriting an easy, simple, and stress-free process. Get in touch and let our team take your copy to the next level.
Every piece of content should have a meaning and a purpose – whether it’s to educate, update, entertain, sell, or a little bit of all of the above!
Outperform your competitors with professional website copywriting services
If you’re not an experienced copywriter, outsourcing the work makes sense. Not only do you get a team of professionals to write the copy for you, but you also get more time to work on the other areas of the project (or go for a swim, or take a walk, or just sit back and relax – the time you get back is yours to enjoy!).
With our team of talented website copywriters at your disposal, you can rest easy knowing your website project’s text is written with SEO in mind, and that it’s written in a way your client loves. Our team is skilled at getting to know the ins and outs of every company we write for, so we can get into the headspace (and brand voice) of your client and write content that they’ll truly fall in love with.
Make your website projects easier: let us take care of the copy.
We don’t like (and don’t write) bland, spammy, or meaningless content. Your company deserves better than that.
Our website copywriting process
No more struggling for weeks (or months) on end to pull copy together for your client’s new website. We’ve honed our process over our years of copywriting experience to make sure it’s as seamless – and effective – as possible.
- Project scope: Send us over your sitemap, client discovery notes, and other details and we’ll outline a set price and timeline for you
- Content call: If needed, we’ll jump on a 30-minute call with your client to establish their tone of voice, USPs, and hear how they talk about their business
- Homepage delivery: We always write the homepage first (usually delivered in 5 working days) to make sure we’re on the right track for the rest of the site and save time on edits down the line so you can get it to your designer quicker
- Provide feedback: Let us know if you have any notes, and we’ll swiftly implement edits for you
- Rest of site map: Once the homepage is fully approved, we move onto writing the rest of the sitemap with a clear vision of content direction and tone
- Additional feedback: Once you’ve received the full site map, send us over your final edits (if you have any), and we’ll work through them as soon as we can to really perfect your site
- Good to go: Your entire website text is ready to be sent to your web designer or developer! How exciting!
Taking the headache out of content for our wonderful clients
“Abby is an absolute gem. Not only does she deliver fantastic content, but she's a genuinely kind person and so easy to work with. Her content strategy skills, dedication, and prompt delivery of projects make working with her such a great experience. Highly recommend Abby and The Content Lab for all of your content needs!”
-Ashley Blaesing, Friday Marketing 
"I love working with Abby! She has such a sunny disposition and is so easy to work with! Writing isn't my strength and the thought of having to come up with content for my site as well as my clients site is extremely daunting. With Abby, she takes care of everything. My clients love their results. Abby has a quick turnaround, I never have to ask her how a project is coming along, she is always on time...if not early. I use her for every project that comes in. She makes my life so much easier. I would recommend her to anyone looking for content for their website, blogs or articles for publishers. She is amazing! Thanks Abby!"
-Susan Smith, Just For Contractors 
“When I needed help writing content for client sites, their blogs, and my own, I thought immediately of Abby Wood. I’ve known Abby for over 4 years and as a fellow agency owner, content guru, and collaborator. I’ve been impressed with her ability to take rough notes and turn them into quality content. She has been phenomenal with keeping me on track and delivering on our client’s content calendars. Abby wood and the Content Lab would be a valuable asset to any team.”
-Tracy O’Shaughnessy, Branding & Beyond 
When I needed someone to take over the task of content development for our business as well as for our client projects Abby delivered! I’ve had the pleasure of working with Abby for almost two years now and have collaborated on several client projects as well as internal blog, website and article writing for Motorhead Digital.
I was especially impressed by Abby’s ability to ask the right questions and understand our business as well as our customers' businesses so she could effectively write content that conveyed our message as well our clients'.
Sometimes it’s the small things that make a big difference. With Abby, I knew I would not have to worry because she will always deliver. After my experience, Abby has earned my highest recommendation.
-Barry Alt, Motorhead Digital 
"When I need content written for myself or a client project I turn to Content Lab. Abby is a pleasure to work with and consistently delivers prior to deadlines. She has proven to be an invaluable asset to my agency, and I highly recommend her."
-Pam Haskell, Chili Pepper Design 