Looking for your own personal content department?
We partner with our clients long-term: providing them with persuasive and engaging copy for their own websites and marketing materials, as well as their customers’ copy too.
What does that mean? We do everything for you. No more waiting on clients. No more endless revisions. Just copy: beautifully written and delivered on-time.
The end result? You get your time back, your company’s copy is the best in your niche and you can spend more time doing what you love.
The numbers speak for themselves...
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Meet Your Writers
Abby Wood
FOUNDER & CONTENT STRATEGIST
Recent convert to the Oxford comma. Nature lover. Dog enthusiast. Reader. Not a fan of writing about myself, but I have completed copywriting for over 300 websites.
Abby Wood
Founder & Content Strategist
Recent convert to the Oxford comma. Nature lover. Dog enthusiast. Reader. Chocolate enthusiast. Partial to a glass of port on a special occasion. Delighted to get paid for doing something I love.
FAVOURITE BOOK
In no particular order (and definitely more than one): anything by Virginia Woolf, Captain Corelli’s Mandolin, The Handmaid’s Tale, Essentialism... the list goes on!
FAVOURITE ANIMAL
Bosco. Dogs. Capybaras. Wombats. Honey badgers. Birds. All of them.
QUALIFICATIONS
- BA (hons) in English Language & Literature
- Higher Certificate in Arts & Humanities
- Ireland’s Best Young Entrepreneur 2019
- My mum says I’m really good
QUIRKY FACT
When I was a kid, I wanted to be an archaeologist
Riley Barry
CONTENT WRITER
I love to skate, I like martial arts, oh and writing is pretty fun too! I enjoy stringing them sentences together and sometimes I even do a couple of doodles. I used to write poetry but let’s hope those never see the light of day.
Riley Barry
CONTENT WRITER
Riley never knew what they wanted to do. With so many options out there how could people settle on a career choice so quickly?!
After years of struggling to choose a course to study they just picked something they knew they loved. Writing.
Riley’s love of writing is rooted in fiction and fantasy (thanks Tolkien)!
But, with a background littered with digital media experience, they piece together content for all kinds of companies.
Their favourite thing about writing is that it’s an escape from reality and by writing they can help readers find that escape.
FAVOURITE BOOK
There are too many books for me to pick just one but I really love The Lord of the Rings (just all of them). Skulduggery Pleasant is my childhood favourite though I still adore the series.
FAVOURITE ANIMAL
See, I like all animals (dogs especially) but if I had to pick a favourite it would be the maned wolf, they’re such leggy boys!
QUALIFICATIONS
- BA in New Media & English, UL
- Expert dog walker certified at the College of Bosco
- First Degree black belt, this is a qualification to kick ass
QUIRKY FACT
- I play roller derby
- Not a fan of the colour beige it’s just a bit boring
- Maybe one day I’ll finish my book
- Secretly, I’m a power ranger
Ciara Meagher
COPYWRITER
Nature lover with a soft spot for clouds. Can be spotted giggling at cat memes, mastering my baking game, awkwardly holding a yoga pose or painting.
Ciara Meagher
COPYWRITER
From a young age, Ciara knew that writing was her "thing". So when the opportunity arose to combine her vibrant imagination, fascination with words, and digital marketing background to write marketing copy - she knew this was the right place for her.
Ciara's natural writing style is quirky, lighthearted, and playful, however, she loves playing "dress up" with her client's tone of voice to write beautifully on-brand material that helps them connect with their audience.
Her favourite thing about copywriting is that it's almost like a jigsaw puzzle: it only comes together once every word fits together seamlessly.
FAVOURITE BOOK
Can’t choose just one sorry! Wuthering Heights by Emily Bronte, Power by Naomi Alderman, What I Know For Sure by Oprah Winfrey and Normal People by Sally Rooney.
FAVOURITE ANIMAL
Cats for sure, their little toe beans and teefies are the CUTEST, dogs (obviously, who doesn’t love dogs?!). I also love pigeons because they are goofy and polite.
QUALIFICATIONS
- BA in Communication Studies from DCU.
- Creative Writing Certificate from The Irish Writers Institute.
- Awarded ‘best terrible joke-maker’ by my partner.
QUIRKY FACT
- I was on RTE’s ‘The Den’ when I was a kid.
- I’m a Twighard #teamedward
- My family play a game every Christmas called ‘guess where Ciara’s belly button is.’
Kelli Cleary
CONTENT WRITER
Novice gardener and experienced mammy trying to raise happy kids and flowers. Avid reader, when she gets the time. Native Texan who doesn’t miss the heat but does miss the barbeque. Capable writer with a solid marketing resume.
Kelli Cleary
CONTENT WRITER
Kelli's an experienced content writer with a Master's degree in linguistics, so she's keenly aware of words and the feelings they evoke. While she may be considered a novice in her rival passion of gardening, when it comes to marketing copy, she's a seasoned ace.
When creating marketing copy, she enjoys unravelling client feedback and weaving it into powerful digital content. There's a brand story hidden in every detail the client shares, and Kelli enjoys unlocking it with polished, dynamic copy.
FAVOURITE BOOK
If pressed to choose, I'd have to say East of Eden by John Steinbeck or Charlotte's Web by E. B. White. - both beautifully and lovingly written.
FAVOURITE ANIMAL
I'm going with the hermit crab. I don't know why, but I find it endlessly fascinating to watch their miniature dramas unfold in tidal pools.
QUALIFICATIONS
- MPhil in Linguistics from Trinity College Dublin
- Over 15 years marketing and communications experience
- Book-Reader-In-Chief to three young children
QUIRKY FACT
- I find grey squirrels repulsive and borderline sociopathic
- Despite living for 8 years in Boston, I've never had a White Christmas
Christina Prendergast
COPYWRITER
Hot drinks aficionado with a slight distrust of people who “don’t have a favourite mug”. Can usually be found DM’ing brands with unsolicited advice about their content. Believes copywriters should get to gatekeep the term ‘professional wordsmith’.
Bosco Butler
COPYWRITER
Once described as a “pint-sized powerhouse”, Christina loves to combine her creative communications background with a passion for all things business. Splitting her time between Ireland and Finland, Christina is a self-proclaimed branding geek with a particular love for sharp and witty taglines. Her professional motto is “if you’ve got it, flaunt it - just make sure that it’s to the right audience!”.
Hobbies (aside from writing!) include: Photography, forest walks and guarding her electric hot water bottle with her life.
FAVOURITE BOOK
A Vintage Affair by Isabel Wolff
FAVOURITE ANIMAL
Dogs.. all of them.
QUALIFICATIONS
- BA in Communication Studies from DCU (Ireland)
- MBA in Sales Management from Turku AMK (Finland)
- Diploma in Media Production
- Certificate in Teaching English as a Foreign Language
FAVOURITE QUOTE
"I've always said to myself that if a little pocket calculator can do it why shouldn't I?" - Matilda
QUIRKY FACT
- Is a twin!
- Is attempting to learn Swedish.
- Gets asked by grandparents in clothing stores to try on coats that might fit their 10-year-old grandchild.
Bosco Butler
PROFESSIONAL BEST BOY/REAL BOSS
I keep the office in order, keep the staff working hard, and keep morale up. I like balls. I love fetch. I like biccies. I don’t like cats. I couldn’t care less about content, but the three people I work with seem to talk about it a lot.
Bosco Butler
PROFESSIONAL BEST BOY/REAL BOSS
I keep the office in order, keep the staff working hard, and keep morale up. I like balls. I love fetch. I like biccies. I don't like cats. I couldn't care less about content, but the three people I work with seem to talk about it a lot.
FAVOURITE BOOK
How To Keep Cats Off Your Garden
FAVOURITE ANIMAL
Humans, they’re good for herding.
QUALIFICATIONS
All of them.
QUIRKY FACT
- I can count.
- I love the people who deliver post.
- I have a big scary bark.
Run by a digital agency owner, for digital agency owners.
The Content Lab was founded by content strategist Abby Wood. Born and bred in Cambridgeshire, England she’s been reading and writing all-things-web for years and has worked with over 300 companies on their content needs.
She moved to Ireland in 2010 with her partner Nick Butler and launched Ireland Website Design during the recession, hoping to help people get their businesses back on track and thrive online.
Now she helps other digital agency owners grow their businesses via innovative content with her team at The Content Lab.
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