
The Content Playlist: Level up your content game
LET’S TALK CONTENT! Holy smokes do I have a treat for you guys this week! I caught up with the digital agency legend that is
Welcome to your introduction to the basics of content strategy! This is part one of a series of blogs designed to help you understand what content strategy is, why you should care and how it can help you.
Every single element of your company’s content is included in a full content strategy.
Content isn’t just about the words on a page.
‘Content’ also includes images, videos and any other multimedia that are used alongside the written copy. All of these elements should come together to create a solid brand experience for your target audience.
When your content is aligned, your readers know exactly who you are, what you do, why you do it and most importantly why they should care.
Great content is created for your audience. It’s not about you.
Once again for everyone in the back: your content should be created for your audience.
Although it’s your content, it’s not designed to be an ego trip. It’s not boasting about your record profits or how many years you’ve been in business.
Great content addresses your target audience’s problems and shows them how you can solve them.
It should be both useful and usable, well-structured and easy to understand. Combine all those factors and you’ll be onto a winner.
What does this mean for you? Happier prospects, more leads and increased conversions. (More money too)
Content strategy helps create measurable, achievable goals for your company’s content – and a road map of how to get there.
The overall aim is to create content that is:
A content strategy helps you identify what already exists on your website and marketing materials, what’s working (and what isn’t), what needs to be added, what needs to be changed and most importantly the reasons behind all of these decisions.
There are four key steps in creating a simple content strategy for your company. (Hey, we’ve all got to start somewhere!)
And there you have it – a super quick intro to the basics of content strategy. Now, go forth and create the amazing content your company deserves!
LET’S TALK CONTENT! Holy smokes do I have a treat for you guys this week! I caught up with the digital agency legend that is
On this episode, we chat about all things content, including: how to write content that converts, how to create results-driven content and creating the agency you want.
In this podcast episode, we talk about networking in the digital industry, why fancy and formal isn’t always the way to go with online content and why it’s important to invest in (and hone) your skills.