COPYWRITING FOR
Content writing for lead magnets and landing pages
Establishing a loyal customer base isn’t always plain sailing – it’s harder than ever to stand out online.
Attracting traffic to your website is the first step. (We can help you do that with expert SEO content writing services!) But then what?
Expertly-crafted lead magnets and landing pages are a great way to offer something special to your site visitors and keep them coming back for more!
Our team are ready to craft you compelling, unforgettable content for landing pages and lead magnets – just get in touch today and we’ll take care of the rest.
Keep 'em keen with a follow-up lead nurturing plan
Lead magnets and landing pages will help you grow your contact list – but that’s just the beginning.
Once you’ve connected, you’ve got to nurture every new lead you attract with a magnet or landing page, strengthening your connection and developing it into a relationship built to last.
The good news is, you don’t have to do it alone. We can help!
We’ll deliver 3 professionally-written follow-up emails designed to keep your audience interested and engaged, long after they’ve landed on your webpage.
Attract the leads of your dreams with a little help from your friends (that's us!)
Need a new eBook, checklist, quiz, or how-to guide to attract leads and customers? How about a landing page to give your deliverables a place to call home?
In our 10+ years working in the biz, writing high-quality conversion copy for audiences in a wide range of industries, we’ve developed a real knack for what makes for an effective lead magnet or landing page.
We can help you expand your reach, attract high-quality leads, and deliver incredible value with downloadable content and other special offers – boosting your brand authority, building audience trust, and keeping them coming back for more!
Our process for lead magnet and landing page creation
Our clients love our considered approach to creating their landing pages and lead magnets – and we’re sure you will too!
- Kick off call: If you haven’t worked with us before, one of our writers will join you (or your client) on a 30-minute call to learn more about your business and goals, so we can work that into your content
- Content writing: We’ll assign our best-fit writer to your project, and they’ll get to work creating the text for your lead magnet or landing page, plus 3 follow-up emails to help you spread the word
- Review your content: Let us know if you’ve got any feedback or edits for the copy, and we’ll make adjustments to really nail your brand’s voice and messaging
- Start getting leads: Yep, that’s it! It really is that simple. Now all you’ve got to do is publish your lead magnet or landing page and start watching all those quality leads roll in, thanks to expertly-crafted content
Taking the headache out of content for our wonderful clients
“Abby is an absolute gem. Not only does she deliver fantastic content, but she's a genuinely kind person and so easy to work with. Her content strategy skills, dedication, and prompt delivery of projects make working with her such a great experience. Highly recommend Abby and The Content Lab for all of your content needs!”
-Ashley Blaesing, Friday Marketing 
"I love working with Abby! She has such a sunny disposition and is so easy to work with! Writing isn't my strength and the thought of having to come up with content for my site as well as my clients site is extremely daunting. With Abby, she takes care of everything. My clients love their results. Abby has a quick turnaround, I never have to ask her how a project is coming along, she is always on time...if not early. I use her for every project that comes in. She makes my life so much easier. I would recommend her to anyone looking for content for their website, blogs or articles for publishers. She is amazing! Thanks Abby!"
-Susan Smith, Just For Contractors 
“When I needed help writing content for client sites, their blogs, and my own, I thought immediately of Abby Wood. I’ve known Abby for over 4 years and as a fellow agency owner, content guru, and collaborator. I’ve been impressed with her ability to take rough notes and turn them into quality content. She has been phenomenal with keeping me on track and delivering on our client’s content calendars. Abby wood and the Content Lab would be a valuable asset to any team.”
-Tracy O’Shaughnessy, Branding & Beyond 
When I needed someone to take over the task of content development for our business as well as for our client projects Abby delivered! I’ve had the pleasure of working with Abby for almost two years now and have collaborated on several client projects as well as internal blog, website and article writing for Motorhead Digital.
I was especially impressed by Abby’s ability to ask the right questions and understand our business as well as our customers' businesses so she could effectively write content that conveyed our message as well our clients'.
Sometimes it’s the small things that make a big difference. With Abby, I knew I would not have to worry because she will always deliver. After my experience, Abby has earned my highest recommendation.
-Barry Alt, Motorhead Digital 
"When I need content written for myself or a client project I turn to Content Lab. Abby is a pleasure to work with and consistently delivers prior to deadlines. She has proven to be an invaluable asset to my agency, and I highly recommend her."
-Pam Haskell, Chili Pepper Design 