White label content auditing services for digital agencies and their clients
Your website content has some serious shoes to fill.
Not only does it need to position you as an expert, connect with your target audience, and convey your unique brand personality – it also has to help you expand your reach and rise above your competitors in a densely-saturated market.
Phew! That’s a lot, isn’t it?
And when it comes to content, sometimes it can be hard to tell what’s working well, and what could use some improvement to get the best results.
At times like these, a content audit from an industry pro is in order!
An audit that won’t send shivers down your spine
Sometimes just the word ‘audit’ is enough to give us the heeby-jeebies! But never fear – we’re looking at content assets only here.
Our audits take comprehensive stock of all the content you already have at your disposal, analysing it for both a clear birds-eye view of your assets and an in-depth understanding of its current performance.
With insights like these – plus expert advice from our qualified auditors – you and your clients can refine, repurpose, update, and optimise your content to get the best possible results from your marketing efforts.
Don’t have the time or energy to sift through your content assets on your own? You’ve already done the hard work of creating a wealth of online content. Let us help you make the most of it, and give you a roadmap for future content creation.
Is your content performing to its full potential?
Your content should do a lot of the heavy lifting for you and your clients:
- Ranking on search engine results pages (SERPs) for better online visibility
- Strengthening your online presence and audience perception of your brand
- Attracting and engaging your ideal target audience
- Delivering value to your website visitors, providing a smooth user experience and addressing their pain points and needs
- Driving the results you want from your content marketing efforts – whether that’s more sales, sign-ups, or consultation calls
Not sure your content is firing on all these cylinders? Let us take a look under the hood for ya! With a complete content audit, we’ll find out what’s working well, and what’s not quite up to snuff – for humans and search engines alike!
Our content auditing process
We’re dedicated to understanding your content goals and maximising your online impact through carefully-curated content that captures your brand’s unique essence. That’s why we’ve created a streamlined process to make it easier for everyone.
- Kick off call: Our content strategists will get on a call with you (or your client) to dig into your business goals, what you’re hoping to achieve with your content, and any content-related issues you’re currently facing
- Content auditing: Once we’ve got access to the website’s Google Analytics, we can really get stuck in. We’ll carry out a comprehensive content audit of your website’s performance and see how it measures up against competitors and other industry leaders in your niche
- Content report: We’ll package this vital information in a clear, digestible way and offer our expert recommendations to improve your content’s performance. Due to the level of detail required, content audits usually take a week to complete
- Wrap-up call: Once you or your client have had a chance to go through the report, we’ll jump on another call to run through the results together, answer any questions, and make sure everyone feels comfortable and confident in the next steps
Why choose The Content Lab to audit your website content?
We believe that to be able to properly analyse content, you must fully understand it.
And who knows content better than a team of seasoned content-writing word nerds?
After over a decade in the business, creating quality content has become second nature to us – and we harness these skills in our approach to content auditing and analysis. We know how to optimise content across the board to ensure it performs better on search engines and speaks directly to any target audience.
Whether you’re hoping to fine-tune your branding and make your online content feel more cohesive, or you want to make some serious leaps up the ranks on Google – we know just the right steps to take to help you get there.
And at the end of the day, if you need a new content strategy and fresh content ready to roll out – we can do that, too. So, what are you waiting for? Let’s go!
Helping our clients climb to the top with expert content audits
“When I needed help writing content for client sites, their blogs, and my own, I thought immediately of Abby Wood. I’ve known Abby for over 4 years and as a fellow agency owner, content guru, and collaborator. I’ve been impressed with her ability to take rough notes and turn them into quality content. She has been phenomenal with keeping me on track and delivering on our client’s content calendars. Abby wood and the Content Lab would be a valuable asset to any team.”
-Tracy O’Shaughnessy, Branding & Beyond 
"When I need content written for myself or a client project I turn to Content Lab. Abby is a pleasure to work with and consistently delivers prior to deadlines. She has proven to be an invaluable asset to my agency, and I highly recommend her."
-Pam Haskell, Chili Pepper Design 
“Abby is an absolute gem. Not only does she deliver fantastic content, but she's a genuinely kind person and so easy to work with. Her content strategy skills, dedication, and prompt delivery of projects make working with her such a great experience. Highly recommend Abby and The Content Lab for all of your content needs!”
-Ashley Blaesing, Friday Marketing 
When I needed someone to take over the task of content development for our business as well as for our client projects Abby delivered! I’ve had the pleasure of working with Abby for almost two years now and have collaborated on several client projects as well as internal blog, website and article writing for Motorhead Digital.
I was especially impressed by Abby’s ability to ask the right questions and understand our business as well as our customers' businesses so she could effectively write content that conveyed our message as well our clients'.
Sometimes it’s the small things that make a big difference. With Abby, I knew I would not have to worry because she will always deliver. After my experience, Abby has earned my highest recommendation.
-Barry Alt, Motorhead Digital 
"I love working with Abby! She has such a sunny disposition and is so easy to work with! Writing isn't my strength and the thought of having to come up with content for my site as well as my clients site is extremely daunting. With Abby, she takes care of everything. My clients love their results. Abby has a quick turnaround, I never have to ask her how a project is coming along, she is always on time...if not early. I use her for every project that comes in. She makes my life so much easier. I would recommend her to anyone looking for content for their website, blogs or articles for publishers. She is amazing! Thanks Abby!"
-Susan Smith, Just For Contractors 