Effective email marketing strategies: Tailored to you and your audience
You’ve worked hard and gathered a database of email subscribers. Congratulations!
Whether they’re cold leads, existing customers, or website visitors who downloaded a lead magnet, you’ll need a plan to push out marketing emails and newsletters they’ll actually look forward to reading. Otherwise, your audience might leave you ‘unread’, stick you in spam, or worse – unsubscribe.
But chances are, as a busy business or agency owner, you’ve got enough on your plate (and enough emails to deal with already!) without adding an email marketing strategy and content creation to the mix.
We can take the task right off your hands, with a carefully-crafted strategy and expertly-written email campaigns and newsletters tailored to you, your clients, and your audience – so you can focus on everything else on your list!
Personalised content that keeps them coming back for more
A solid email campaign or newsletter is your chance to connect with your audience one-on-one, sharing industry insights, the latest updates, and special offers.
We put all this (plus a personal touch) into every email marketing strategy we craft.
Turn your contact list into loyal customers with clickable subject lines and high-quality content
We’re the experts when it comes to writing enticing subject lines that don’t cross over to the dark side of click-bait territory.
It’s a fine line to balance, so leave it up to the professionals to get it right.
Not only will your audience feel compelled to keep reading, they’ll be delighted with what they find inside: engaging, high-quality content, delivered right when they need it the most.
Our email marketing process
We’ve created a streamlined process to ensure we nail your email strategy. Tell us about your business and your goals, and we’ll take care of the rest.
- Content call: If you’re a new client, we’ll jump on a 30-minute call with you or your client to get to know your tone of voice, your target audience, and the best email topics for your marketing strategy
- Content writing: We’ll get to work researching and writing each email for your upcoming campaign
- Feedback: Let us know if you need any tweaks or edits, and we’ll gladly take care of them for you to make sure everything is right on the mark and ready to go
- Schedule and send: Your emails are ready to be loaded up and scheduled for delivery!
- All-in-one: Want us to take care of it all? Let us know what email software you use, and we’ll come back with pricing and our process for your platform of choice
Why choose The Content Lab for email marketing services?
We know what it’s like to get spammed with marketing emails that completely miss the mark, and we believe you, your clients, and your audience deserve better.
With a decade of experience under our belts, and a finger always on the pulse of the latest and best industry practices, we create distinctly unique and original email content that lands and converts. Trust us, your readers will thank you.
Writing our clients’ paths to success, one email at a time
"I love working with Abby! She has such a sunny disposition and is so easy to work with! Writing isn't my strength and the thought of having to come up with content for my site as well as my clients site is extremely daunting. With Abby, she takes care of everything. My clients love their results. Abby has a quick turnaround, I never have to ask her how a project is coming along, she is always on time...if not early. I use her for every project that comes in. She makes my life so much easier. I would recommend her to anyone looking for content for their website, blogs or articles for publishers. She is amazing! Thanks Abby!"
-Susan Smith, Just For Contractors 
"When I need content written for myself or a client project I turn to Content Lab. Abby is a pleasure to work with and consistently delivers prior to deadlines. She has proven to be an invaluable asset to my agency, and I highly recommend her."
-Pam Haskell, Chili Pepper Design 
“Abby is an absolute gem. Not only does she deliver fantastic content, but she's a genuinely kind person and so easy to work with. Her content strategy skills, dedication, and prompt delivery of projects make working with her such a great experience. Highly recommend Abby and The Content Lab for all of your content needs!”
-Ashley Blaesing, Friday Marketing 
When I needed someone to take over the task of content development for our business as well as for our client projects Abby delivered! I’ve had the pleasure of working with Abby for almost two years now and have collaborated on several client projects as well as internal blog, website and article writing for Motorhead Digital.
I was especially impressed by Abby’s ability to ask the right questions and understand our business as well as our customers' businesses so she could effectively write content that conveyed our message as well our clients'.
Sometimes it’s the small things that make a big difference. With Abby, I knew I would not have to worry because she will always deliver. After my experience, Abby has earned my highest recommendation.
-Barry Alt, Motorhead Digital 
“When I needed help writing content for client sites, their blogs, and my own, I thought immediately of Abby Wood. I’ve known Abby for over 4 years and as a fellow agency owner, content guru, and collaborator. I’ve been impressed with her ability to take rough notes and turn them into quality content. She has been phenomenal with keeping me on track and delivering on our client’s content calendars. Abby wood and the Content Lab would be a valuable asset to any team.”
-Tracy O’Shaughnessy, Branding & Beyond 