SOCIAL MEDIA
Social media marketing services for digital agencies and their clients
We all know how important social media is when it comes to boosting brand visibility, driving connections, and encouraging engagement with target audiences.
But with so many different platforms, each with its own unique style, audience, and ever-changing algorithm, who can keep up? And that’s BEFORE you’ve planned, crafted, perfected, or published any content!
If only there was an entirely-done-for-you service to plan, create, and publish high-quality content for your digital agency and the clients you serve…
Enter: our team of professional copywriters and social media content creators.
We take care of everything from strategy, planning, and research to writing, design, and publishing, so you can focus on what matters most – delivering top-tier service to your clients.
All your social content needs, covered by the experts
Ready to enhance your digital agency’s online presence and shine a well-earned spotlight on your clients’ social profiles?
Then, say goodbye to spending time and energy creating social media content that may or may not deliver the results you deserve. Leave it with a capable team of social media marketing professionals. (That’s us!)
We’ll craft an effective strategy to help you and your clients stand out from the crowd with high-quality, scroll-stopping, shareable content – always timely, relevant, on-brand, and AI-free.
Attract, connect, engage, and convert across platforms
LinkedIn, Facebook, Instagram, X (the platform formerly known as Twitter)… Wherever you find your audience online, we can create high-quality targeted content designed to attract, delight, engage, and convert them.
And while we’re at it, we’ll make sure each pic and post aligns with your brand’s voice, tone, values, and goals.
You deserve to be seen. And we’re here to help you, each step of the way.
Our social media marketing process
We’re thorough, yet straightforward! Our clients love our considered approach to their social media strategy – and we’re sure you will too!
1. Kick off call: Let’s get to know each other a little over a 1-hour content strategy call
2. Monthly calendar creation: We’ll outline what we’ll create and when it’ll be posted, mapping out each month well in advance
3. Monthly draft: Our seasoned content creators will get to work crafting your first draft of social media posts for the following month
4. Text Revisions: You get 1 round of edits to make sure we’ve really nailed your content before it goes live
5. Text approval: Woohoo! That’s a whole month of social media content written!
6. Graphic design: Next, we’ll create the perfect imagery to complement your social posts, optimised for each platform
7. Graphics revisions: Same deal – 1 round of edits, but this time for your graphics
8. Final sign-off: Congratulations! You’re officially set up for the next month with awesome social media posts ready to go!
9. Posts go live: Like we said, it’s a done-for-you service! We’ll post your content to all relevant social media platforms for you
Helping our clients shine bright like the stars they are on social media
“Abby is an absolute gem. Not only does she deliver fantastic content, but she's a genuinely kind person and so easy to work with. Her content strategy skills, dedication, and prompt delivery of projects make working with her such a great experience. Highly recommend Abby and The Content Lab for all of your content needs!”
-Ashley Blaesing, Friday Marketing 
"I love working with Abby! She has such a sunny disposition and is so easy to work with! Writing isn't my strength and the thought of having to come up with content for my site as well as my clients site is extremely daunting. With Abby, she takes care of everything. My clients love their results. Abby has a quick turnaround, I never have to ask her how a project is coming along, she is always on time...if not early. I use her for every project that comes in. She makes my life so much easier. I would recommend her to anyone looking for content for their website, blogs or articles for publishers. She is amazing! Thanks Abby!"
-Susan Smith, Just For Contractors 
“When I needed help writing content for client sites, their blogs, and my own, I thought immediately of Abby Wood. I’ve known Abby for over 4 years and as a fellow agency owner, content guru, and collaborator. I’ve been impressed with her ability to take rough notes and turn them into quality content. She has been phenomenal with keeping me on track and delivering on our client’s content calendars. Abby wood and the Content Lab would be a valuable asset to any team.”
-Tracy O’Shaughnessy, Branding & Beyond 
When I needed someone to take over the task of content development for our business as well as for our client projects Abby delivered! I’ve had the pleasure of working with Abby for almost two years now and have collaborated on several client projects as well as internal blog, website and article writing for Motorhead Digital.
I was especially impressed by Abby’s ability to ask the right questions and understand our business as well as our customers' businesses so she could effectively write content that conveyed our message as well our clients'.
Sometimes it’s the small things that make a big difference. With Abby, I knew I would not have to worry because she will always deliver. After my experience, Abby has earned my highest recommendation.
-Barry Alt, Motorhead Digital 
"When I need content written for myself or a client project I turn to Content Lab. Abby is a pleasure to work with and consistently delivers prior to deadlines. She has proven to be an invaluable asset to my agency, and I highly recommend her."
-Pam Haskell, Chili Pepper Design 