How Much Does A Blog Post Cost?

Riley Barry

Blogging is at the heart of many content strategies, but most businesses either don’t have the available resources to produce blogs in-house or the time to write the content themselves. So what do they do? They reach out to talented content writers to write their blogs for them.

By hiring a content marketing agency or a freelance content writer to write your blogs for you, you can share a lot of relevant, valuable content with your audience. And by producing a steady stream of high-quality blogs on a regular basis, you’ll improve your conversion rates and get more people interested in what you actually do.

But, how much is that gonna cost you?

Blog posts can cost as little as €20-€50 (or roughly $22-$54), which certainly won’t break the bank. But you know what they say – you really do get what you pay for, and when you leap straight for the cheapest option, the quality you’ll receive may not align with your business’s standards. For something written by a qualified professional copywriter, you could be looking at anywhere between €150-€1,000+ (or $162-$1080+).

The price of a blog also depends on what exactly you’re looking for – how long it will take to write, how long you want it to be, and how complex the subject is. For example, a quick 500 word blog post is going to cost a lot less than a 3000 word landing page.

You’ll also need to take into account how many blog posts you want written. Content marketing isn’t just a one-time show. You need to be producing and publishing high-quality content on a regular basis in order to see some results.

Content writers often offer what’s called a content calendar. A content calendar maps out all the blogs they’re going to write for your company, working titles for each blog, and the dates they’re going to deliver them.

Some agencies will give you a set, up-front price for a content calendar, while others might charge you monthly. Either way, you’re going need a writer who can parter with you continuously, provide you with a steady stream of professionally-crafted content.

Keep in mind that:

Blog posts will boost the traffic to your website and help improve your conversions
Hiring an in-house blogging team could be helpful, but it’s a costly investment
Freelancers can often be hit or miss, and your money and brand reputation are at stake
Content marketing agencies will provide you with a full, professional service and deliver high-quality content that’s worth your time and money

Now, let’s look at each option in greater detail so you can figure out exactly how much your content is going to cost.

In-house content team

Here are 3 factors to consider when hiring a team of in-house copywriters.

1. Cost

According to Indeed.com the average salary of a copywriter in Ireland is €40,100, and the average salary for a copywriter in the US is $63,651. And this doesn’t even include the cost of recruiting. Suddenly that yearly expenditure is getting pretty high!

Trying to hire good writers takes a lot of time, effort, and money. If you’re trying to hire a highly-skilled team, you’ll have to put in the time to find the right match for your company – time you could be spending working on your business.

Hiring an in-house writing team may sound great on paper, but when put into practice, it could make a huge dent in your budget.

2. Expertise

There’s another downside to hiring an in-house content team, and it involves expertise.

Sure, there are plenty of well-versed copywriters out there, excelling in their field and producing magnificent pieces of content.

But if you yourself aren’t an experienced writer, familiar with the ins and outs of content writing for the web, how do you know who the right candidate is?

And, if you hire content writers that aren’t up to standard, your website and business could end up being worse off than before.

3. Competition

Copywriting is a highly competitive field, and you’re going to need to account for this when you hire a copywriting team.

If they get a better offer down the line – say from one of your competitors – what’s to stop them from taking it? That means, you’ll be back at square one, looking for new writers, which will only cost you more time and money.

To avoid this, you’ll have to meet the standards set by your industry. If your competitors are offering better wages or better working conditions, then your writers might jump ship to work for them. Always pay industry standard wages or higher and treat your writers with the respect they deserve, and you’ll be able to hold on to a good team of copywriters.

Freelance copywriters

Finding a freelance copywriter isn’t a difficult task, and you could probably find somebody to write your blog posts for ten dollars (or euro!) a pop… but, let’s be honest. A tenner for a blog post isn’t going to get you very far.

If a writer is charging that little for their writing, then they’re not likely to put much effort into it. It’ll be littered with spelling mistakes and grammatical errors, and it might not even be interesting or relevant to your audience!

Does the quality of a blog post really matter?

It matters to Google!

If your website is full of poorly-written content, then you’re not going to get much traffic on your blogs or gain the respect you want from your audience. And content full of errors makes your company look sloppy and unprofessional, so taking the time to find a highly-skilled, good-fit copywriter is worth every penny.

By hiring a low-quality freelance copywriter, you also run the risk of having ‘borrowed’ content on your website. Some low-quality writers will just take content from other sites – or copy and paste straight from an AI content generator – and pass it off as their own.

This could get you in some serious trouble, and you could face issues with copyright infringement. Plus, Google doesn’t like any company that steals website or blog copy, and they could penalise your website for it!

Freelance copywriters can be great! But, the ones who write well and put in good, clean, professional work tend to cost a lot more.

Here are a few more drawbacks you might face hiring a freelance writer:

Most freelancers won’t know your business – or possibly even your industry – very well, so they won’t be familiar with your niche, audience, or brand voice.
They probably won’t provide you with the full package, which means no content marketing strategy or content calendar. Just one blog at a time, whenever you place an order.

If you already have a content strategy planned out and don’t mind sitting down with a freelance writer to discuss your business and industry, then you’re good to go. Hiring an experienced freelance writer might work in your favour and provide you with the expert content you need.

But, if you don’t, then you might want to consider working with an agency instead.

Content marketing agencies

You’re a busy business owner, and you might not have the time to sort out a content strategy or create a content calendar. The good news is, a content marketing agency can do it for you.

When you hire a content marketing agency, they can focus on creating an effective content strategy and producing high-quality content on time and on brand – so you can focus on, y’know, running your business.

With a content marketing agency, you can expect blogs that:

Drive traffic to your website
Build trust with your clients
Increase your conversion rates

A content marketing agency can develop a professional content strategy and content calendar tailored specifically to your business with your target audience in mind.

Then, they can produce regular content for your blog which can give your business the boost it deserves.

The cost of a content marketing agency can be anywhere from €200 to €1500 (that’s $216-$1620) per blog post, depending on the length, complexity, and the amount of research needed to complete it.

But with an agency, you get so much more than just a simple blog post.

You get content that’s:

High-quality
Consistent with your brand
Perfect for your target audience

A content agency is also a lot more reliable and trustworthy than freelancers.

Sure, they might be a bit more expensive. But again, you get what you pay for. And with a professional digital agency, you get nothing but pure, high-quality content for your website, blog, and beyond.

Get in touch with the team at The Content Lab today to start building better content for your site.