The Secret Superpower Of Social Media Marketing And How To Channel It

Riley Barry

If superhero movies are anything to go off, then superpowers are awesome!

Unfortunately, super strength, speed, or invisibility isn’t exactly a reality here in the ‘real’ world.

Outside of the fictional world of superheroes, we might not be able to shoot lasers from our eyes or fly at the speed of sound, but we can take advantage of other unique superpowers.

In the marketing world, there are heroes who stand above us all! They’re the content marketing geniuses, the social media masters, and the fantastical beings who know exactly what to do to encourage their clients to buy their services without a second thought.

Ah, to be one of these superheroes – what a dream, right?

Well, it’s easier than you might think. Becoming a marketing superhero, that is!

In the world of digital marketing, you can channel your own superpower through the wonders of social media marketing.

Companies often overlook social media – 38% of small businesses don’t even have a social media presence! Profiles are left to gather dust, becoming desolate and absent of life where they could be used to harness an incredibly powerful ability. Plus, with over 3.6 billion people on social media, you’d be crazy not to try and reach out to them.

If you want to become a superhero and show your audience why you’re the person for the job, then come with us on a journey to understand the secret superpower of social media marketing and how you can channel it!

Unleash your social media superpower

Social media marketing is essential for becoming a hero for your audience. It’s how you build trust, respect, authority, and it’s how you show them you’re a reliable and friendly company to work with.

83% of consumers say they’re more likely to buy from a brand that interacts with their audience on social media. Plus, 71% of consumers who have a positive experience with your brand on social media will be more likely to recommend you to friends and family.

If you start improving your social media marketing today, you’ll be able to take advantage of all the benefits a solid social media presence has to offer.

Don’t believe me?

Here are five benefits to having a banging social media presence!

1. Improve customer loyalty

Social media is where your customers are. It’s where they hang out, talk amongst themselves and engage with brands all over the world – including yours.

By regularly posting on social media, hosting small social events like giveaways, and talking with your audience, you’ll begin to gain their respect and obtain their loyalty.

Did you know that 75% of people say they prefer companies that offer rewards to their customers? And, the perfect way to provide rewards is – you guessed it – on your social media! Another great way to enhance your customer loyalty.

2. Increase brand recognition

Nobody wants to work with an untrustworthy company, and by using your social media to the fullest extent, you can improve your trustworthiness and enhance your brand recognition.

An empty social media page looks dodgy as hell. Your potential clients won’t want to work with somebody who doesn’t update their social media.

Having a barren profile will only make you look like a business that doesn’t care, but by updating it with valuable information and engaging content, you’ll be able to show your clients that you know what you’re talking about.

Plus, the more you post on your social media, the more your customers will learn about your company and begin to recognize your brand as a leading provider in your industry. So, when they come to need your service, they’ll think of you first – instead of your competitors.

3. Enhance customer service and satisfaction

Photo by Daniel K Cheung

Not many people like to send emails – seriously, sending emails is a lot of hassle for the average consumer. Instead, they’d prefer to contact you over social media.

68% of people agreed that it’s easier to interact with brands on social media. So if you want to improve your customer service and provide your customers with guaranteed satisfaction, we’d recommend improving your social media right away!

4. Gain customer insight

One of the best powers of social media is the ability to give you fantastic insight into what your customers or potential clients are looking for.

You can scour tags and industry-related threads and take in everything your audience, competitors, and industry leaders are talking about. This will give you a serious insight into what you can do to improve your offerings.

You can also get customer feedback or reviews on your social media, which will help you get real, actionable insight into what you can improve in your company!

Photo by Daniel K Cheung

5. Generate more leads

There are so many people on social media. By staying active, using popular hashtags, engaging with customers, and promoting industry leaders, you’ll be able to attract more business to your website.

Regularly posting on social media and running a successful social media marketing campaign can drastically enhance your leads.

73% of marketers agree that their social media marketing efforts are effective for their business, and 78% of marketers noticed an increase in their traffic through social media!

Okay, so you’re familiar with the benefits of social media marketing and how its unbelievable power can improve your company online, but how do you get to the stage where your social media is doing everything you want it to do.

How can you improve your social media and keep people interested in what you’re posting about?

How do you improve your social media strategy?

With great social media marketing comes great responsibility. If you want to gain all the benefits a great social media strategy has to offer, then you have to tackle that responsibility and stay on top of your social media at all times.

Here are five ways to improve your social media strategy and keep your audience happy with the content you’re providing them with.

1. Use the right social media platforms

It’s easy to get confused and distracted by the sheer number of social media platforms out there – like what even is a TikTok?! But, it’s important to remember that you have to choose the social media platform that’s right for your business.

You have to join the social media platforms your audience is active on to get the most benefit. 

There’s no point in making TikToks or YouTube videos if your audience isn’t interested in that social media platform. You’d just be wasting your time – time that could be dedicated to a social media strategy that works!

So, before you start putting effort into social media, be sure your audience is active on your social media of choice. Check relevant hashtags, look at your competitor’s account, and search relevant posts to ensure that your audience is an active part of the community on social media.

2. Make good use of employee advocacy

Nothing improves customer loyalty and trust like employee advocacy.

By getting your employees to like, share, and comment on your posts, you’ll be able to reach a broader range of potential clients. If your employees have professional social accounts – like a LinkedIn account or a business account for Twitter or Instagram – encourage them to engage with your company profile.

Not only will this allow you to reach your employees’ followers, but it’ll also show that you’re an excellent company to work for.

You can share employee highlights, testimonials, and behind-the-scenes videos to show the ‘human’ side of your business. Sometimes clients forget that you’re a human too, with brilliant staff and a fantastic work ethic behind your logo and tagline.

3. Take advantage of hashtags and trends

Jumping on the latest trends is one way to gain a lot of traction on your social media. It’ll help you improve traffic to your profile, your website, and it might even get you a few new followers.

Don’t forget to include plenty of relevant hashtags in your social posts! Hashtags are how your audience finds your posts. It’s how social media platforms know what posts to push to the top of your followers’ feeds and it’s how you’re going to get more people interested in what you have to offer.

However, it’s important not to stuff your posts with too many hashtags, especially if they’re irrelevant to your post or niche. Use hashtags that make sense and genuinely guide your audience to your services.

4. Engage with your audience

One of the most important things for improving your social media strategy is engaging with your audience.

This includes:

  • Responding to messages

  • Commenting on posts

  • Replying to comments

  • Sharing posts from your followers

  • Liking other users’ posts

  • Hosting live videos

  • Sharing client testimonials

All of this will enhance the trust your audience has in you and position you as a wonderful company to work with. Plus, the more you engage with your audience, the more they’ll remember you when they need your services.

5. Post different types of media

Posting the same type of posts on social media all the time can get a little bit repetitive, which is why it’s important to shake things up now and then.

So when you’re putting together a content calendar for your social media, consider including different types of media.

For example, you could post:

  • Video content

  • Testimonials

  • GIFs and memes

  • Photos

  • Links to blog posts

  • Graphics

  • Staff highlights

  • Examples of your work

By posting different media, you’ll be able to keep your audience entertained and engaged with your content. Posting images and graphs continuously can get a bit monotonous, but throwing in an odd behind-the-scenes video will give your audience something new to attach to.

If you’re on Instagram or Facebook, you can also take advantage of:

  • Stories

  • Reels

  • Live video

Are you ready to become a social media superhero?

If you’re looking to improve your social media strategy, enhance your audience engagement and get more qualified leads flowing to your website, then our team can help.

The team at The Content Lab is all about helping you improve your online presence through high-quality, relevant, and valuable content.

Get in touch with us today to start creating a better, more effective, social media strategy.


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