Trust and credibility are crucial to gaining more clients online; without them, you won’t get very far.
Why?
Simple: there are so many scams and dodgy online companies that people have lost faith in many online sellers. They want help for their businesses, not to be scammed by a company built on false advertising.
But hey, there are steps you can take to improve your trust and credibility, and what’s great about that is the more people trust your agency, the more you’ll be able to charge for your services. 46% of people say they’d pay more for a service from brands they trust.
So, more trust equals more money and more satisfied clients.
It’s a win-win situation. Your clients feel more comfortable working with you because they know you’re a reliable business, but you also get to make more money in the process!
But here lies another issue – how do you build trust?
Today we’ll explore how to build trust and credibility and show you all the benefits of having a trustworthy brand. We’ll also show you how building a credible brand with great content will allow you to charge more for your services.
Consistency is key to building trust and developing a positive reputation as a marketing agency. Without consistency, your company will look unreliable, and some potential clients might wonder if you’re even capable of crafting consistent content for them.
Customers also like it when a company has a consistent brand, and a consistent brand can increase your revenue by 33%. If you want to charge more for your expert services, then you have to be consistent in your marketing, branding, and content across all platforms.
Consistency doesn’t just improve trust, though. Take a look at these three other benefits of improving consistency and how they will help you charge more money for your services.
Consistency builds trust and allows you to charge more for your services - here's how
1. Improves customer retention
With consistency on your side, you’ll be able to continuously deliver a high-quality service at the same level for every single one of your clients. Your clients will come to expect this quality from you, and they’ll keep coming back to work with you. Not only this, but if your clients find your services exceptional, they’ll recommend you to others and bring in more clients.
The more people trust and respect your business, and the more they rely on you for that consistent service, the easier it will be for you to raise your prices. Your clients don’t mind paying a little extra for your services because they know they’ll get quality every time.
But, if you offer inconsistent results, you’ll look unprofessional. Nobody wants to work with somebody if they’re unsure whether the results will be the same.
If you’re inconsistent with your work, you’ll find it hard to retain clients if you increase your prices. If your digital agency is unpredictable and you decide to charge more, your current clients might jump ship and go elsewhere.
2. Allows for measurability
Consistency with your branding also allows for measurability because if you’re producing consistent work, it’s easier to track your progress.
So, not only does consistency help build trust and keep your clients interested in your business, but it also makes it easier to reach your goals.
How is this important when it comes to charging more?
Well, we’re glad you asked. If you know you’re smashing every goal and reaching new heights with your outstanding services. You’ll also know when it’s the right time to charge more.
But, if you’re inconsistent, your work will become varied and practically untrackable. This means you won’t be able to gauge how much you should charge your current and future customers.
3. Helps improve your marketing strategies
The best way to market and advertise your business is with success stories, and what better success story than your own company?
Your potential clients want to see how you’ll help them reach their goals, so by being consistent, you’ll build a legacy of work that these interested parties can look back on.
Consistency is key to backing up everything you say about yourself and your marketing services. Without consistency, you won’t be able to develop a marketing strategy that works.
Your brand is your identity online. If it’s not consistent, it won’t come across as professional, and your marketing won’t get you the leads you deserve.
How to be consistent with your content and branding
Brand consistency is when you deliver a message aligned with your core values. It’s when you create a cohesive brand experience for your audience, so they always know what to expect when working with you.
A good brand is built to last. It has a well-thought-through strategy and detailed, precise, and, of course, consistent content.
Changing your digital agency’s objectives constantly will complicate your branding and confuse your audience.
Instead, you should aim for a brand with longevity. A brand is built over time and flexible enough to adapt to the current market while remaining consistent.
Sounds impossible – doesn’t it? Well, look at these five simple tips to help you create and maintain a consistent brand and content for your agency.
1. Keep appearances the same
Keeping your visual branding the same across all mediums is essential to brand consistency – especially for blog posts and website copy.
This includes your:
Logo
Brand colours
Signature
Tone of voice
Fonts
Images
All of this should be consistent so your image becomes familiar to your audience. Plus, having visual consistency is key to gaining the trust of your audience.
Your logo is very important to your branding. It should be displayed on your company email, social media, website, Google Business Profile, and anywhere else your company meets your audience.
Did you know that over 60% of consumers won’t work with a company with an unappealing or ugly logo? Even if they have great reviews! So not only should your logo be consistent across all platforms, it should also be well-designed.
2. Know your audience
This is a massive part of creating a consistent, trustworthy brand.
By knowing your audience inside and out, you’ll be able to target your marketing directly to them. There’s no point in having consistent advertising if it isn’t targeting who you want to reach.
So figure out who your audience is by creating a customer persona and understanding your audience’s pain points.
The more you understand your audience, the easier it’ll be to give them the consistent help they’ll need to trust you and convert.
3. Create your content
You must create content for your digital agency to build trust with your potential clients and demonstrate how you can do the same for them.
However, like everything, your content has to be consistent.
If you’re posting on social media, follow a schedule so your audience can learn when to expect a new informative post from you.
The same goes for emails. If you want to send out a fantastic email series, ensure you’re sending it out regularly, so your potential or current clients receive them when they expect them.
An inconsistent content schedule can easily fall flat. Leaving you with uninterested audience members and potentially some unsubscribers.
When writing blog posts, emails, and social media posts, you should also write in the same tone of voice across the board. Write in your company’s voice and use words your audience is familiar with.
If you do all this, you’ll be on your way to building a fantastic, consistent brand.
4. Build brand guidelines
Not everybody will know how to write for your brand or post for it – especially if they’re new hires!
So to ensure consistency, create brand guidelines that clearly outline everything to do with your brand.
Make sure your guidelines include:
What tone of voice to write in
How you refer to your clients
Your brand colours
Copies of your logo
The best times for posting on social media
When you send out your emails
How long your blog posts are
When creating brand guidelines, don’t forget to leave some examples of how you like or want things done. People aren’t mind readers, and sometimes it’s easier to spoon-feed them what you want the first time around than edit it afterward!
5. Monitor, measure and improve
So you’ve created excellent, consistent and trustworthy content for your business. Now, you must monitor it and make any necessary changes.
You can keep track of how your content and marketing are doing by using analytics to track your progress. Watch for how many conversions you’re making and the level of interest you receive now that you’re creating content that is consistent for your brand.
You’ll also know exactly when you can and should raise your prices by keeping track of how your agency is doing.
If you want some help creating successful, powerful, trustworthy, and consistent content for your business, then we’re here to help.
At the Content Lab, we love helping digital agencies create high-quality content for themselves and their clients.
Get in touch with us today to discuss how to improve your agency’s business processes through effective content creation.
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